THIS IS A CATCH PHRASE/BUZZWORD/SLOGAN ALERT!
Yesterday Mitt Romney announced that he has chosen Congressman Paul Ryan (R-WI) as his running mate. Over the next several weeks or so there will be a great deal of analysis from both ends of the political spectrum as to the wisdom of this choice. Personally, I think it was a good pick because Ryan is an expert on the federal budget and he will be invaluable to Romney in helping to articulate the difference between the Democrat "Tax the Rich" and "Continue to Spend" approach that has clearly failed and a Republican economic growth agenda. There is a danger of course in choosing Ryan because his budget plan gives the Democrats specific items to attack and snipe at. However, I would argue that having a plan is preferable to President Obama and the liberals' non-plan. Romney will need to stick to the basic tenants of Ryan's budget proposal while demonstrating a willingness to be flexible on the individual parts. Now for the new catch phrase part.
Like Madison Avenue advertising executives trying to find the next CLIO award winning ad slogan, I think I have detected the next Democrat catch phrase attempt - "the Deserving Wealthy." I heard it used in rapid succession by two different panel guests on "This Week with George Stephanopolis." Apparently, the Left's teleconference/phone tree of political hacks, "journalists" and spinmeisters was busy last night or early this morning coordinating the "message" which is just a new twist on the old liberal charge that Republicans are only for the rich. So watch over the next several day as the mainstream media, the Debbie Wasserman Schultz's of the world, and the Obama Administration try to insert "deserving wealthy" everywhere from newspaper stories, TV news casts and prime time shows, commercials, Saturday morning kids cartoons, sports coverage, etc. It should be a hoot but it won't turn around the economy now will it?
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